A recent study has revealed a shocking fact: 29 per cent of companies claiming to be sustainable are actually guilty of greenwashing. This deceptive practice misleads eco-conscious consumers into believing they are supporting environmentally friendly brands when, in reality, they may be contributing to the problem.

To help our readers navigate the complex world of sustainable shopping, we have compiled a list of tips to ensure you are supporting genuinely environmentally responsible brands:

Look for transparency and certifications: Reputable brands should be transparent about their sourcing, manufacturing processes, and environmental impact. Seek out third-party certifications like Fair Trade, B Corp, or Rainforest Alliance.

Investigate materials and ingredients: Research the materials and ingredients used by the brand to ensure they are sustainably sourced and have a minimal impact on the environment.

Check for greenwashing buzzwords: Be skeptical of vague claims like "eco-friendly" or "natural" without substantiated evidence or certifications.

Research the company's history and commitment: Look for brands with a consistent track record of sustainable practices and a genuine commitment to environmental stewardship.

Examine sourcing, manufacturing processes, and environmental impact: Transparent companies will provide this information willingly.

Compare products and their packaging: Choose the most eco-friendly option available.

Support local businesses and artisans: By shopping locally, you can help reduce the carbon footprint of your purchases.

Consider the product's lifecycle: Evaluate the potential for reuse, recycling, or composting before making a purchase.

Armed with knowledge, consumers can make more informed decisions and support truly sustainable brands. Credit to superbee.me for supplying the data.